Pet Food Market Infighting
Pet food market "infighting"
In the pet industry more and more popular times, the pet industry ushered in an unprecedented "war." Since the pet swept through China, to an irresistible trend of continuous spread. Pets eat and live, life and death, every gap is revealed unlimited business opportunities.
In the pet industry more and more popular times, the pet industry ushered in an unprecedented "war." Since the pet swept through China, to an irresistible trend of continuous spread. Pets eat and live, life and death, every gap is revealed unlimited business opportunities. Opportunities will always landed on the prepared person, in view of the pet market prospects, many people have to join the industry. However, to be fully prepared to start investing, if a careful person can find the current changes in the domestic pet industry, pet food, pet supplies and pet beauty shop suddenly surge in this year, from the previous "retail" into "Professional", even the supermarket shelves are also placed on the changes, not only the shelf widened, a variety of categories more clearly fine, consumers can more their own needs directly lock the relevant goods. Network is an important way of media, more companies are now willing to expand their network through the network, the implementation of online stores and physical stores combined win-win business model, they have also opened a pet forum for pet lovers to explore, But also for their own business advertising. People in the city more and more pets, to the elderly, down to the children, like the pet as a daily life in the playmate. Gossip go out to walk the dog is no longer a strange thing, more people put their love pet as a family of children. Around the pet on the topic more and more frequently, became a hot topic after the gossip.
The actual situation is as we have seen, pet industry is irresistible development of its prosperity. At present, the domestic pet-related enterprises continue to rise, the number of pet is also broken billion, Shanghai, Beijing, Guangzhou, Wuhan, Chongqing and other places known as China's "five pet city." Shanghai has a pet month of 700,000, each year spent on pets in the money up to 600 million, the country has about 100 million pet, the resulting economy is about 15 billion, we can see that pets have become one of the socio-economic theme. Among them, pet food the most popular, we can not pet to beauty, you can not buy it any toys, you can not wear clothes (natural nature), but can not say do not eat, so pet food this feng shui treasure to make countless People sought after.
In the pet food in the huge competition, each enterprise is resorted to tricks, eager to become the food industry, one of the prestigious enterprises. For pet food, enterprises to find out the psychology of consumers, although the pet industry favored, considerable profits, but after all, started late in the country, many consumers are more willing to choose foreign brands, because foreign brands are more loud. We can see the brand on an enterprise and how important, all enterprises have opened the "brand competition war", we see the business of "infighting." The purpose of brand war is to allow more consumers to understand and recognize the product, which depends on marketing, in other words, "advertising", all kinds of propaganda are for the corporate brand and struggle. Successful brand sales is an important fundamental for the long-term survival of enterprises.